Destinations still compete for visibility, but the game is shifting to citation: being selected as a source by AI. AEO in tourism isn't a fad, it's a paradigm shift. In this article, I explain what it really means, what the big players are doing, and how to build content that gets selected, summarized, and cited.
AEO in tourism: How to get chosen and cited by AI (without chasing the algorithm)Read more "
It's not social media that doesn't work: it's the way they're used. If a travel agency only publishes digital flyers, it's not marketing, it's just filling a blank.
More visibility, more customers, more earnings: here are the digital strategies that each hotelier should know to grow the direct reservations of his hotel.
Increase reservations in your hotel: digital strategies to attract more guestsRead more "
Artificial intelligence is changing the way you are looking for and books travel. But most official hotel sites are not ready to face this evolution. Here's what is missing, what is needed and how to avoid becoming invisible in the new digital scenarios.
Because hotel sites are not ready for the era of artificial intelligenceRead more "
We are used to thinking about online reservations as a linear process: I am looking for comparison, I choose. But the era of artificial intelligence is changing everything. Conversational assistants such as Trip Planner and Operator are radically transforming the way travelers choose where to go, where to sleep and what to do. And those who work in tourism cannot afford to be behind.
Large hotel chains seem unbeatable but independent hotels can emerge thanks to digital marketing. Find out how to optimize your online visibility, increase direct reservations and retain customers.
Like an independent hotel he can beat large chains with digital marketingRead more "
Learn how to leverage artificial intelligence to identify profitable travel affiliate marketing niches. Optimize your strategies and increase your earnings.
Artificial Intelligence for Travel Affiliate Marketing NichesRead more "
In this article, we will explore the best alternatives to Instagram for Travel Writer, in order to help you expand your content promotion strategies and discover new channels to share your travel stories.
The best alternatives to Instagram to promote your travel siteRead more "
Earle's video of the group getting stuck has racked up over 3.9 million views and caught the attention of Airbnb's social media team, who quickly sprang into action.
How Airbnb Used Social Listening to Generate Millions of Impressions in 24 HoursRead more "
With CPCs rising across high-performing media channels, is Airbnb's move from PPC to brand marketing worth following? Here's what to consider.
Why Invest in Brand Marketing: Follow Airbnb's ExampleRead more "
Digital marketing has only been around since the Internet. However, marketing in various forms has likely existed since humans could trade, barter, and sell.
How to create strategies that capture traveler requestsRead more "
In my interview for Flaccovio Editore, I talk about digital, the post-Covid-19 era, and the future of tourism. "Do-it-yourself" is out, and planning is urgently needed.
Video Digital Travel: how will the tourism of tomorrow be?Read more "
Digital travel to restart after the economic collapse caused by the coronavirus health emergency. Digital will play an increasingly important role in the near future.
Digital travel: the future of tourism after the coronavirusRead more "
