Digital food. Tools and strategies for food & wine professionals. Discover new opportunities for your business.
Digital technology has brought major changes to the food & wine sector. Restaurants, wine shops, pubs, producers, wineries, and everyone working in the world of food and wine have found themselves needing to compete in new scenarios. The Covid-19 pandemic has highlighted how, today more than ever, digital tools are necessary to survive during a crisis. Having a digital presence and visibility is essential to remain competitive in the food and wine world. For example, food delivery represents a new business model for the restaurant industry. Already on the rise before the pandemic, it has now become a necessity, if not a “core business.” Digital Food is aimed at all food & beverage professionals who need a guide to convert their business from “analog” to “digital,” leveraging the strengths of online and mobile platforms. A new vision and perspective to survive and become key players in the sector.
A professional journalist, she took her first steps as a reporter at “La Gazzetta del Mezzogiorno”. She later collaborated with travel and food specialists, including “Viaggi e Sapori” and “Gente Viaggi”, as well as leading technology magazines. In 1998, she founded the communication and Digital PR agency “FullPress Agency”, which has published FullTravel.it, an online travel magazine, since 2001, and VerdeGusto, a food & wine magazine, both of which she is the chief editor. Passionate about off-the-beaten-path experiences, she often loses herself exploring new paths. She is the author of “Chat” (Jackson Libri, Milan, 2001), “Viaggiare con Internet” (Jackson Libri, Milan, 2001), “Comunità Virtuali” (Jackson Libri, Milan, 2002), “Digital Travel” (Dario Flaccovio Editore, Palermo, 2020), “Digital Food” (Dario Flaccovio Editore, Palermo, 2020), and the e-book “How to Write Effective Press Releases”. She has served as a regional councilor for the Order of Journalists of Basilicata, is a national executive of the FNSI (autonomous work commission), and is head of the South for Italian Travel Press (ITP). As a Digital Travel & Food Specialist, she is a consultant and speaker at tourism and food industry events, as well as a teacher in training courses.