“Digital travel” – Tools and strategies for tourism operators, the book that explains digital marketing related to the tourism sector.
Talking about tourism today, between forecasts and new perspectives. Over the last twenty years, tourism has undergone a profound transformation in almost every aspect. Travel agencies, tour operators, accommodation facilities, destinations, and food & wine have found themselves having to compete in new scenarios. Although digital technology may appear to have cannibalized the tourism market, in reality, it represents a real opportunity for all sector operators. The new book by journalistAnna Bruno, “Digital Travel”, published byDario Flaccovio (released January 16), is an in-depth essay and an easy, up-to-date tool for tourism professionals.
The goal is to show you digital marketing tools and the strategies you need to become a leader in the sector. You’ll find plenty of advice from tourism industry experts and the stories of successful players such as Expedia, TripAdvisor, TheFork, Civitatis, Pitchup, Evaneos, and Alidays, as well as destinations like Massachusetts (United States), Norway, and Ireland.
A professional journalist, she took her first steps as a reporter at “La Gazzetta del Mezzogiorno”. She later collaborated with travel (travel and food) specialists, including “Viaggi e Sapori” and “Gente Viaggi”, as well as leading technology magazines. In 1998, she founded the communications and Digital PR agency “FullPress Agency”, which has published FullTravel.it, an online travel magazine, since 2001, and VerdeGusto, a food & wine magazine, both of which she directs. Passionate about off-the-beaten-path destinations, she often loses herself on new trails that are all worth exploring. She is the author of “Chat” (Jackson Libri, Milan, 2001), “Viaggiare con Internet” (Jackson Libri, Milan, 2001), “Comunità Virtuali” (Jackson Libri, Milan, 2002), “Digital Travel” (Dario Flaccovio Editore, Palermo, 2020), “Digital Food” (Dario Flaccovio Editore, Palermo, 2020), and the e-book “Come scrivere comunicati efficaci”. She is a former regional councilor of the Basilicata Order of Journalists, a national executive of the FNSI (autonomous work commission), and head of SUD for Italian Travel Press (ITP). As a Digital Travel & Food Specialist, she is a consultant and speaker at tourism and food sector events, as well as a trainer for professional development courses.
In bookstores“Digital Travel” by Anna Bruno
304 pages – SERIES WEB BOOK
Price 29 euros
(Dario Flaccovio Editore)