In tourism and food, people rarely choose after seeing just one advertisement. They search, compare, read reviews, and discover places, products, and stories. That’s exactly why inbound marketing works particularly well in these industries: it captures an interest that already exists and guides it all the way to the final decision.
Why inbound marketing works so well in tourism and food Read More »
Food marketing, restaurants, brand identity, and digital strategy: after years of working in the industry, I’ve made mistakes, changed my mind, and re-evaluated many beliefs. In this article, I share some of the most important lessons I’ve learned from working with restaurants, producers, events, and projects in the food world.
Mistakes I Made in Food Marketing (and How I Would Avoid Them Today) Read More »
Overly long restaurant menus, customer experience, food marketing: today, more isn’t always better when it comes to driving sales. In this article, I explore why endless menus can weaken your brand identity, perception, and the quality of the guest experience—and how offering less can actually become a competitive advantage.
For years I’ve heard stories about products: handed-down recipes, family traditions, unspoiled lands, secrets kept for generations. And yet, despite
