Tourism funnels, customer journey, direct bookings, marketing for tour operators and DMOs: designing a strategic path that guides travelers from discovery to booking is now essential. In this article, I explain how to create tourism funnels that truly work—eliminating wasted effort and turning interest into measurable conversions.
Tourism Funnels That Work: How to Guide Travelers from Discovery to Booking Read More »
Content marketing in travel and tourism needs to go beyond captivating photos and emotional posts. What’s required is a structured strategy that captures search demand, builds trust, and guides decision-making. In this article, I share practical tips for travel businesses that want to leverage content as a true driver of growth.
Content Marketing Tips for Travel and Tourism Businesses Read More »
Working in digital marketing from a small village or within a small business is often seen as a disadvantage: limited budgets, less visibility, fewer opportunities. In reality, these very conditions can become your greatest assets. In this article, I’ll share how to truly stand out in digital marketing by starting from your local area, your community, and a more human scale.
How to Stand Out in Digital Marketing When You Work in a Small Town or Local Community Read More »
In the tourism industry, I often see editorial plans abandoned after just a few weeks. The issue isn’t a lack of content, but a lack of method. An editorial plan is not just a calendar—it’s a system that connects brand identity, data, seasonality, and real objectives. In this article, I’ll explain how to build one that truly works.
Why Most Content Plans Fail in Tourism (and How to Make Yours Actually Work) Read More »
In tourism, we’re collecting more data than ever, but we rarely analyze it strategically. The result is an overload of information that doesn’t lead to better decisions. In this article, I examine the true value of data, how to interpret it, and which indicators will truly make a difference.
The new value of data in tourism: understanding what truly matters Read More »
In tourism, we often talk about visibility, but much less about desirability. Yet, it’s the key factor that influences travelers’ choices even before they look at prices, itineraries, or reviews. In this article, I explore a fundamental question: how is true desire built, and why do some destinations manage to spark it while others remain unnoticed?
Global tourism is evolving faster than most destinations can adapt. To stay competitive in 2026, occasional content and superficial strategies won’t be enough. Destinations will need integrated systems, real data, clear processes, and a fresh approach to communication. In this article, I analyze the essential digital priorities that no destination can afford to postpone.
How to Prepare for 2026: The 7 Digital Priorities No Destination Can Afford to Ignore Read More »
Low season can become an opportunity. Discover how to extend your tourism season with targeted digital strategies and attract travelers year-round.
Many marketing plans look professional but are really just standard executions disguised as strategy. If it doesn’t reflect who you are, if it doesn’t start from your unique identity, and if it doesn’t lead you anywhere, it’s pointless. In this article, I’ll show you how to spot an ineffective plan and how to build one that truly works.
How to Spot a Useless Marketing Plan (and Build One That Actually Works) Read More »
Before starting any project, I always ask myself the same five questions. Simple, direct, but essential for building a tourism marketing strategy that truly works. In this article, I’ll take you behind the scenes of my method, sharing a practical, personal approach that I hope will be useful for you too.
The 5 Key Questions I Ask Before Starting a Tourism Marketing Project Read More »
Responding to a negative review can save a customer, enhance their experience, and strengthen your reputation. Learn how to do it with empathy, a structured approach, and strategic vision.
How to Respond to Comments and Reviews Without Losing Customers Read More »
When I manage a tourism project on social media, likes and followers are never enough for me. Over time, I’ve learned to look for other signals that offer deeper insights into what’s truly working. In this article, I’ll share the KPIs I actually track and explain why—going beyond the standard textbook metrics.
The KPIs I Truly Analyze When Managing Social Media for Tourism Read More »
In every tourism marketing project, before considering strategies and channels, I focus on three key indicators. These aren’t abstract metrics—they’re concrete signals that can determine whether an entire initiative succeeds or fails. In this article, I’ll explain what they are and why they always make the difference.
The 3 Essential KPIs Before Starting a Tourism Project: What I Always Analyze First Read More »
Artificial intelligence is transforming how people search for and book travel. Yet most official hotel websites aren’t prepared for this shift. Here’s what’s missing, what’s needed, and how to avoid becoming invisible in the new digital landscape.
Why Hotel Websites Aren’t Ready for the Age of Artificial Intelligence Read More »
Over the years, I’ve developed digital strategies for destinations, hotels, restaurants, and agencies. Some have worked, others less so. Today, I’ve re-evaluated everything. In this article, I’ll share why I decided to change my approach to digital marketing in tourism, what I wouldn’t do again, and which strategies are truly delivering results.
Why I Decided to Change My Approach to Digital Marketing in Tourism Read More »
