Social Media Marketing for Tourism and Food: strategies, tips and advice * Anna Bruno

Social Media Marketing for Tourism and Food

Social customer care nel food e turismo per hotel, ristoranti e operatori turistici

Social Media and Customer Care in Food and Tourism: A Practical Guide

In food and tourism, social media have also become channels for support, relationship-building, and sales. Handling questions, complaints, private messages, and reviews properly means improving the customer experience and protecting the brand’s reputation. Here’s how to set up an effective social customer care strategy, from response times to using artificial intelligence.

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Immagine editoriale dedicata alle collaborazioni tra brand food, ristoranti, hospitality e creator digitali, con riferimenti visivi a contenuti social, engagement e analisi dei risultati.

Collaborating with Creators and Food Influencers: How to Select Them and Measure Their Impact

Partnerships with creators and food influencers shouldn’t be measured solely by followers, likes, or views. For restaurants, food businesses, and hospitality brands, what truly matters are clear objectives, aligned profiles, trackable content, and concrete ways to measure real impact.

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Piatto di pasta gourmet servito al ristorante, fotografia food in luce naturale

What to Post on Social Media if You Run a Restaurant: Ideas, Examples, and a Content Calendar

Managing a restaurant’s social media often feels more exhausting than effective: lots of posts go out, but without a clear strategy. In this article, I’ll explain what to post on social media if you run a restaurant, offering concrete ideas, practical examples, and a sustainable content calendar designed for long-term success.

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Scrivania con iPhone e Instagram - Foto ABAI

How to Build a Sustainable Instagram Strategy in Five Simple Steps

Building an effective presence on Instagram isn’t about posting every day or chasing the latest trends. A sustainable Instagram strategy is one you can maintain over time—one that creates real value and engages a genuinely interested audience. In this article, I’ll guide you step by step in developing a sustainable, practical, and consistent plan.

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Due smartphone a confronto: a sinistra un volantino digitale di un viaggio a Venezia, a destra un contenuto emozionale dalla Grecia sui social.

The real issue isn’t social media itself, but how it’s managed: why “digital flyers” are driving clients away from travel agencies

Social media aren’t the problem—the issue is how they’re used. If a travel agency only shares digital flyers, that’s not marketing; it’s just filling empty space.

The real issue isn’t social media itself, but how it’s managed: why “digital flyers” are driving clients away from travel agencies Read More »

KPI nel turismo - Foto di Swello U+

The KPIs I Truly Analyze When Managing Social Media for Tourism

When I manage a tourism project on social media, likes and followers are never enough for me. Over time, I’ve learned to look for other signals that offer deeper insights into what’s truly working. In this article, I’ll share the KPIs I actually track and explain why—going beyond the standard textbook metrics.

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