Managing a restaurant’s social media often feels more exhausting than effective: lots of posts go out, but without a clear strategy. In this article, I’ll explain what to post on social media if you run a restaurant, offering concrete ideas, practical examples, and a sustainable content calendar designed for long-term success.
We often rely on numbers that look positive but reveal little about the true effectiveness of our actions. In this article, I’ll show you which metrics are misleading—and which ones can actually drive real growth.
The Wrong Metrics That Kill Your Strategy: How to Tell If You’re Truly Growing Read More »
Building an effective presence on Instagram isn’t about posting every day or chasing the latest trends. A sustainable Instagram strategy is one you can maintain over time—one that creates real value and engages a genuinely interested audience. In this article, I’ll guide you step by step in developing a sustainable, practical, and consistent plan.
How to Build a Sustainable Instagram Strategy in Five Simple Steps Read More »
Social media aren’t the problem—the issue is how they’re used. If a travel agency only shares digital flyers, that’s not marketing; it’s just filling empty space.
Responding to a negative review can save a customer, enhance their experience, and strengthen your reputation. Learn how to do it with empathy, a structured approach, and strategic vision.
How to Respond to Comments and Reviews Without Losing Customers Read More »
When I manage a tourism project on social media, likes and followers are never enough for me. Over time, I’ve learned to look for other signals that offer deeper insights into what’s truly working. In this article, I’ll share the KPIs I actually track and explain why—going beyond the standard textbook metrics.
The KPIs I Truly Analyze When Managing Social Media for Tourism Read More »
Discover what a content pillar is for social media and why it’s essential for a successful strategy. This guide will help you define, create, and implement your own content pillars effectively.
I social media represent a powerful channel for attracting traffic to your website and increasing your brand’s visibility. However, with
How to Increase Traffic to Your Website Using Social Media Read More »
In this article, we’ll explore the best alternatives to Instagram for travel writers, helping you expand your content promotion strategies and discover new channels to share your travel stories.
The Best Alternatives to Instagram for Promoting Your Travel Website Read More »
Jim Louderback reveals the secrets behind his 25,000 followers: optimizing your profile, being selective with connections, and refining your publishing strategy.
How to Grow Your Presence on LinkedIn Read More »
Earle’s video about the group that got stranded has racked up over 3.9 million views and quickly caught the attention of Airbnb’s social media team, who immediately stepped in to help.
How Airbnb Used Social Listening to Generate Millions of Impressions in Just 24 Hours Read More »
In this article, you’ll discover how to build effective Instagram ad audiences and funnels that attract, nurture, and convert Instagram users.
How to Set Up Advanced Targeting for Instagram Ads Funnel Read More »
Are you wondering how often you should post on Instagram? Worried about posting too little or overwhelming your audience with too much content? In this article, you’ll discover how to determine the ideal number of Instagram posts per day to drive the engagement and reach you’re aiming for.
How to Determine the Ideal Posting Frequency on Instagram Read More »
Are you using LinkedIn Creator Mode? Are your posts reaching the right audience? In this article, you’ll learn how to leverage LinkedIn Creator Mode Analytics to evaluate your content and boost your visibility.
LinkedIn Creator: How to Improve Your Content Read More »
Are you looking for ways to keep your social media content calendar full? Wondering how to consistently come up with fresh content ideas? In this article, I’ll share strategies to help you find inspiration for content on Facebook, Instagram, TikTok, and more.
How to Find Content Ideas for Your Social Media Marketing Read More »
In this article, you’ll learn how to create accessible subtitles, videos, images, and ads for social media content, so you can reach and engage a wider audience.
How to Make Your Social Media Content More Accessible Read More »
Will choosing the right TikTok font make your video go viral? Not exactly. But like any other design decision, the font you use can make a difference.
TikTok Fonts: How to Choose the Right Style for Your Video Read More »
If you’re new to creating TikTok content or looking for new ways to boost your views, keep reading for practical tips to increase your discoverability.
How to Boost Your Visibility on TikTok Read More »
Having the best social media marketing examples in your idea vault is an excellent way to spark inspiration for your next campaign.
12 Social Media Marketing Examples to Inspire You Read More »
A new study reveals the best times to post on social media, based on data analysis from tens of thousands of accounts.
The Best Times to Post on Social Media Read More »
Integrating your content strategy with a content plan is essential for successful marketing. Here’s a downloadable template to help you create yours.
Free editorial calendar template to customize for your needs Read More »
In this blog post, I’ll explain exactly what an engagement rate is and share the average rates for each social media platform.
How to Calculate Social Media Engagement Rates Read More »
Create a social media content plan to boost user engagement, grow your audience, and drive sales for your business.
How to Create an Editorial Plan for Social Media Read More »
After launching a dedicated page for journalists and hosting its first media summit, Facebook is accelerating its push into social journalism.
Social journalism: Facebook’s new frontier Read More »
Facebook page dedicated to journalists At a time of technological revolution that mainly affects journalists, Facebook has taken notice of
Facebook woos journalists and invites them to its first summit Read More »
Today, Facebook turns six and celebrates its school-age birthday with numbers that would astonish even the most optimistic observers of the digital world: a staggering 400 million users, with about 18 million from Italy alone. And me? I’m not one of them.
Facebook has 400 million users—and I’m not one of them Read More »
