- Tailored strategies for Travel & Food
Digital Marketing for Travel & Food that actually works
I offer tailored strategies for brands and destinations: I optimize time and resources, increasing visibility and generating concrete results.
- Some of my clients
With tailored strategies, I turn businesses, brands, and destinations into success
From ideas to results: my method for your success

Digital PR
I help businesses and professionals build visibility in the digital world by promoting their presence on online platforms and increasing their authority.

Media Relations and Press Offices
I bring your projects and initiatives into the spotlight with a targeted Media Relations and Press Office strategy, increasing your visibility across the media.

Digital Marketing
I design effective digital strategies to ensure that your brand and/or destination is always present and visible online, attracting the right audience and generating concrete results.

Training and Speaking
I take part in workshops, seminars, and events, where I share my experience and expertise in digital marketing and digital communication to support those who want to grow in the field.

Tourism and Travel
I create Digital Travel projects and develop solutions for the tourism sector, helping destinations and operators reach their ideal audience in an innovative and engaging way.

Food, Wine & Beverage
I design tailored digital solutions for the Food & Beverage sector, helping restaurants, producers, and food brands grow online and reach a wider, more loyal audience.
What they say about me: real experiences, concrete results
My latest books
Digital Food
Digital is essential for competitiveness in the food & wine sector, transforming the way business is done. This book offers effective strategies to transform food businesses, making the most of digital opportunities. Buy nowDigital Travel
Tourism has changed radically with digital, offering new opportunities and challenges for industry professionals. This book provides practical tools, real-world examples, and effective digital marketing strategies to successfully navigate them. Buy nowNotes on the Socio-Economic History of Basilicata
The book explores the impact of French reforms in Basilicata (1806–1815) and their role in the uprisings of 1848, analyzing the socio-economic transformations of the period. Buy nowMy blog
When a platform shuts down, who really owns the customer?
Quandoo is set to close by 2026. But for those...
Read the articleI’ve seen restaurants lose over 50% of their reservations: marketing can’t be improvised.
Many restaurants lose bookings not because there’s a lack of...
Read the articleItalian cuisine is evolving: why the experience matters more than the dish (and what this means for restaurant marketing)
Standardization of Italian cuisine, food experiences, and restaurant marketing: today’s...
Read the article