Digital Travel: strategies, tips and advice * Anna Bruno

Digital Travel

Team di professionisti del turismo riuniti per coordinare comunicazione, marketing, prodotto e strategia condivisa.

How I manage the alignment between communication and marketing in a tourism project

Leave a Comment / Digital Marketing for Travel & Food, Digital Travel, Tourism Destination Marketing /

A tourism project can involve skilled professionals, a solid budget, and produce quality content, but it loses effectiveness when communication, marketing, and sales move forward separately. Effective coordination requires a shared direction, clear responsibilities, and a relationship of trust between the consultant and the client. Because a strategy can only work when the person tasked with leading it also has the conditions needed to do so.

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Funnel turistico - Foto Abai

Tourism Funnels That Work: How to Guide Travelers from Discovery to Booking

Leave a Comment / Digital Travel /

Tourism funnels, customer journey, direct bookings, marketing for tour operators and DMOs: designing a strategic path that guides travelers from discovery to booking is now essential. In this article, I explain how to create tourism funnels that truly work—eliminating wasted effort and turning interest into measurable conversions.

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AEO sui telefonini - Foto di Aerps.com U

AEO in Tourism: How to Get Chosen and Cited by AI (Without Chasing the Algorithm)

Leave a Comment / Content Marketing, Digital Travel /

Destinations are still competing for visibility, but the real challenge is now about being cited: becoming a trusted source for AI platforms. AEO in tourism isn’t just a trend—it’s a paradigm shift. In this article, I explain what AEO truly means, what leading industry players are doing, and how to create content that gets selected, summarized, and referenced by AI.

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Due smartphone a confronto: a sinistra un volantino digitale di un viaggio a Venezia, a destra un contenuto emozionale dalla Grecia sui social.

The real issue isn’t social media itself, but how it’s managed: why “digital flyers” are driving clients away from travel agencies

Leave a Comment / Digital Marketing for Travel & Food, Digital PR for Tourism and Food, Digital Travel, Social Media Marketing for Tourism and Food /

Social media aren’t the problem—the issue is how they’re used. If a travel agency only shares digital flyers, that’s not marketing; it’s just filling empty space.

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Come l'AI cambiera il turismo - Foto ABAI

How Artificial Intelligence Will Transform Online Bookings: AI Trip Planners and Operators

Leave a Comment / Digital Travel /

We’re used to thinking of online bookings as a linear process: search, compare, choose. But the era of artificial intelligence is changing everything. Conversational AI assistants like AI Trip Planner and Operator are radically transforming how travelers decide where to go, where to stay, and what to do. If you work in tourism, you can’t afford to be left behind.

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