Tourism funnels, customer journey, direct bookings, marketing for tour operators and DMOs: designing a strategic path that guides travelers from discovery to booking is now essential. In this article, I explain how to create tourism funnels that truly work—eliminating wasted effort and turning interest into measurable conversions.
Tourism Funnels That Work: How to Guide Travelers from Discovery to Booking Read More »
Destinations are still competing for visibility, but the real challenge is now about being cited: becoming a trusted source for AI platforms. AEO in tourism isn’t just a trend—it’s a paradigm shift. In this article, I explain what AEO truly means, what leading industry players are doing, and how to create content that gets selected, summarized, and referenced by AI.
AEO in Tourism: How to Get Chosen and Cited by AI (Without Chasing the Algorithm) Read More »
Social media aren’t the problem—the issue is how they’re used. If a travel agency only shares digital flyers, that’s not marketing; it’s just filling empty space.
More visibility, more clients, more revenue: here are the digital strategies every hotelier should know to increase direct bookings for their property.
Boost Your Hotel Bookings: Digital Strategies to Attract More Guests Read More »
Artificial intelligence is transforming how people search for and book travel. Yet most official hotel websites aren’t prepared for this shift. Here’s what’s missing, what’s needed, and how to avoid becoming invisible in the new digital landscape.
Why Hotel Websites Aren’t Ready for the Age of Artificial Intelligence Read More »
We’re used to thinking of online bookings as a linear process: search, compare, choose. But the era of artificial intelligence is changing everything. Conversational AI assistants like AI Trip Planner and Operator are radically transforming how travelers decide where to go, where to stay, and what to do. If you work in tourism, you can’t afford to be left behind.
Major hotel chains may seem unbeatable, but independent hotels can stand out with the right digital marketing strategies. Learn how to boost your online visibility, increase direct bookings, and build lasting guest loyalty.
How Independent Hotels Can Outperform Big Chains with Digital Marketing Read More »
Discover how to leverage artificial intelligence to identify profitable market niches in travel affiliate marketing. Optimize your strategies and boost your earnings.
Artificial Intelligence for Niche Markets in Travel Affiliate Marketing Read More »
In this article, we’ll explore the best alternatives to Instagram for travel writers, helping you expand your content promotion strategies and discover new channels to share your travel stories.
The Best Alternatives to Instagram for Promoting Your Travel Website Read More »
Earle’s video about the group that got stranded has racked up over 3.9 million views and quickly caught the attention of Airbnb’s social media team, who immediately stepped in to help.
How Airbnb Used Social Listening to Generate Millions of Impressions in Just 24 Hours Read More »
With rising CPCs across high-performing media channels, is it worth following Airbnb’s move from PPC to brand marketing? Here’s what you need to consider.
Why Invest in Brand Marketing: Learn from Airbnb’s Example Read More »
Digital marketing has only existed since the advent of the Internet. However, marketing in various forms has likely been around ever since humans were able to trade, barter, and sell.
How to Create Strategies That Capture Traveler Demand Read More »
In my interview with Flaccovio Editore, I discuss digital transformation, the post-Covid-19 landscape, and the future of tourism. It’s time to move beyond DIY approaches—the need for strategic planning has never been more urgent.
VIDEO Digital Travel: What Will the Future of Tourism Look Like? Read More »
Digital Travel: Restarting After the Economic Downturn of the Coronavirus Health Crisis. Digital tools will play an increasingly central role in the near future.
Digital Travel: The Future of Tourism After Coronavirus Read More »
