Molti contenuti sono ben scritti, informativi, curati. Ma non servono a nulla. In questo articolo ti spiego la differenza tra contenuto utile e contenuto strategico e come applicarla per far crescere davvero il tuo progetto nel settore travel o food.
Content is useful. But is it also strategic? The question that changes everything.Read more "
Mi capita spesso di entrare in contatto con realtà che dicono: “abbiamo già provato a fare marketing, ma non ha funzionato”. Poi però scopro che non era marketing: era un volantino, un post Facebook, un’iniziativa improvvisata. In questo articolo ti spiego perché comunicare non basta e cosa vuol dire davvero fare strategia.
Marketing Isn't a Flyer: How to Recognize (and Dismantle) False PromisesRead more "
Non sono i social a non funzionare: è il modo in cui vengono usati. Se un’agenzia di viaggi pubblica solo volantini digitali, non sta facendo marketing, ma solo riempiendo uno spazio vuoto.
Molti parlano di contenuti. Pochi parlano di direzione. Eppure, in questi anni, è proprio questo che ho imparato: il marketing non inizia da cosa pubblichi, ma da perché lo stai facendo. In questo articolo ti racconto cosa intendo davvero quando dico che la strategia viene prima dei contenuti. E perché questa differenza può cambiare tutto.
Strategy comes before content: what I really mean when I talk about marketingRead more "
Molti piani marketing sembrano professionali ma sono solo esecuzioni standard travestite da strategia. Se non ti assomiglia, se non parte da chi sei, se non ti porta da nessuna parte, non serve. In questo articolo ti spiego come riconoscere un piano inutile e costruirne uno che funzioni davvero.
How to Spot a Useless Marketing Plan (and Build One That Actually Works)Read more "
Il clamore dell’overtourism fa notizia ma il vero valore sta nei luoghi lenti. Scopri perché il turismo slow è la risposta sostenibile e strategica.
The silence of slow places is true wealthRead more "
Da anni sento raccontare storie di prodotti: ricette tramandate, tradizioni di famiglia, terre incontaminate, segreti custoditi da generazioni. Eppure, nonostante
Before starting any project, I always ask myself the same five questions. Simple, direct, but essential to build a tourist marketing strategy that really works. In this article I accompany you behind the scenes of my method, with a concrete, personal approach and, I hope, useful for you too.
The 5 questions I ask before starting a tourist marketing projectRead more "
Responding to a negative review can save a customer, improving their experience and strengthening your reputation. Find out how to do it with empathy, method and strategic vision.
How to respond to comments and reviews without losing customersRead more "
Inbound marketing is a very powerful tool for attracting customers in a natural and lasting way. In this article we discover how to structure an effective strategy for hotels, restaurants and tourist destinations, with practical examples, errors to avoid and useful tools.
How to build an inbound marketing strategy for hotels, restaurants and destinationsRead more "
In modern tourism, the narration counts as much as the destination. Find out how to use storytelling to give voice to authentic territories and attract new visitors.
How to use storytelling to promote a tourist destinationRead more "
More visibility, more customers, more earnings: here are the digital strategies that each hotelier should know to grow the direct reservations of his hotel.
Increase reservations in your hotel: digital strategies to attract more guestsRead more "
The travel sector has changed, and the agencies must evolve with him. Discover 5 digital marketing strategies to attract new customers and retain current ones.
Discovereat is the international congress that connects gastronomy, tourism and digital communication. I participate as a speaker to bring my experience on narrative strategies and enhancement of the territories.
Speaker at Discovereat 2025: Digital Communication, Food and TourismRead more "
Online reviews decisively influence the choice of a restaurant or hotel. Find out how to manage them strategicly to improve reputation and attract more customers.
How to use online reviews to improve the reputation of your restaurant or hotelRead more "
When I follow a social media side tourist project, it is not enough for me to see likes and followers. Over time I learned to read other signals, more useful to understand what is really working. In this article I will tell you the KPIs that really analyze and because, beyond the "manual" metrics.
The KPIs who really analyze when I follow social networks in tourismRead more "
In each tourist marketing project, before thinking about strategies and channels, I analyze three key indicators. They are not abstract metrics, but concrete signs that can determine the success or failure of an entire action. In this article I explain to you what they are and why they make the difference, always.
Artificial intelligence is changing the way you are looking for and books travel. But most official hotel sites are not ready to face this evolution. Here's what is missing, what is needed and how to avoid becoming invisible in the new digital scenarios.
Because hotel sites are not ready for the era of artificial intelligenceRead more "
We are used to thinking about online reservations as a linear process: I am looking for comparison, I choose. But the era of artificial intelligence is changing everything. Conversational assistants such as Trip Planner and Operator are radically transforming the way travelers choose where to go, where to sleep and what to do. And those who work in tourism cannot afford to be behind.
Over the years I have followed digital strategies for destinations, hotels, restaurants and agencies. Some worked, others less. Today I saw everything again. In this article I will tell you because I decided to change approach to digital marketing in tourism, what I would not redo and which levers are really working.
Because I decided to change approach to digital marketing in tourismRead more "
Digital PR are a powerful tool for those who work in Travel and Food. Discover strategies, concrete examples and study cases to effectively promote hotels, destinations, restaurants and cellars.
How to use Digital PR in the travel and food: winning strategies and practical examplesRead more "
Filling the restaurant during the lunch break may seem difficult, but with the right strategies you can increase the turnout and increase sales. Find out how to attract more customers during the day!
How to fill the restaurant also for lunch: 5 strategies that each restaurateur must knowRead more "
Do you want to increase the visibility of your tour operator? Discover digital marketing practical strategies to attract more travelers and optimize your online presence.
How to create a digital marketing strategy for tour operatorRead more "
Do you have a restaurant but the customers are scarce? It is not (only) the fault of the competition or the crisis. If your place is not well positioned on Google, it does not use social media in a strategic way and does not use the reviews, you are losing turnover. Find out in this article what does not work in your digital strategy and how to solve it.
That's why your restaurant is invisible online (and how you can change course in 2025)Read more "
Large hotel chains seem unbeatable but independent hotels can emerge thanks to digital marketing. Find out how to optimize your online visibility, increase direct reservations and retain customers.
Like an independent hotel he can beat large chains with digital marketingRead more "
Integrating videos and podcast is an effective strategy to expand your audience. Follow these five tips to create a successful and engaging vodcast.
5 tips to create a successful vodcastRead more "
The challenges of freelance journalists and the solutions to obtain the right professional and economic recognition in the world of modern journalism.
Freelance journalists: how to obtain adequate respect and compensationRead more "
Artificial intelligence is revolutionizing the strategies of Pri reactive, allowing brands to respond faster to emerging trends. Here's how to make the most of these new tools to obtain media visibility.
Speed and relevance: PR and artificial intelligence to ride the wave of trendsRead more "
The National Council of the Order of Journalists has approved the new code of ethics, which will replace the Consolidated Law from 1 June 2025. Updes the rules of the profession, integrating innovations such as the ethical use of artificial intelligence.
The new code of ethics of journalists: a step forward for information professionalsRead more "
Artificial intelligence is transforming the moderation of comments into journalism. Find out how the Financial Times uses this technology to maintain constructive discussions and promote diversity in the opinions of readers.
How artificial intelligence helps the Financial Times to moderate the commentsRead more "
