Mi capita spesso di entrare in contatto con realtà che dicono: “abbiamo già provato a fare marketing, ma non ha funzionato”. Poi però scopro che non era marketing: era un volantino, un post Facebook, un’iniziativa improvvisata. In questo articolo ti spiego perché comunicare non basta e cosa vuol dire davvero fare strategia.
Marketing Isn't a Flyer: How to Recognize (and Dismantle) False PromisesRead more "
It's not social media that doesn't work: it's the way they're used. If a travel agency only publishes digital flyers, it's not marketing, it's just filling a blank.
Digital PR are a powerful tool for those who work in Travel and Food. Discover strategies, concrete examples and study cases to effectively promote hotels, destinations, restaurants and cellars.
How to use Digital PR in the travel and food: winning strategies and practical examplesRead more "
Do you have a restaurant but the customers are scarce? It is not (only) the fault of the competition or the crisis. If your place is not well positioned on Google, it does not use social media in a strategic way and does not use the reviews, you are losing turnover. Find out in this article what does not work in your digital strategy and how to solve it.
That's why your restaurant is invisible online (and how you can change course in 2025)Read more "
Artificial intelligence is revolutionizing the strategies of Pri reactive, allowing brands to respond faster to emerging trends. Here's how to make the most of these new tools to obtain media visibility.
Speed and relevance: PR and artificial intelligence to ride the wave of trendsRead more "
Artificial intelligence is revolutionizing the public relations sector. Find out how to adapt and thrive in this new technological panorama, from the emerging opportunities to the challenges to face.
Artificial intelligence in public relationsRead more "
Maximize the potential of chatgpt for the work of PR: suggestions and strategies to create effective prompts. This complete guide will teach you to provide correct information to generate high quality content.
How to make the most of chatgpt for public relationsRead more "
Find out what Digital Pr for SEO are, how they work and because they represent a fundamental strategy to improve the positioning of a website on search engines, generate quality backlink and increase authority online.
What are the digital pr for SEO and why are they so important?Read more "
Learn how to develop an effective PR strategy for your startup. From brand building to media relations management, this guide will help you gain visibility and grow your business.
Complete guide to PR for Startup: successful strategiesRead more "
In this guide, we'll explore how to best leverage the respective strengths of these strategies to achieve optimal results.
How to integrate Pr and Content Marketing strategies to maximize corporate successRead more "
Some ways are shown in which Ga4 can help freelancers to add specific value to the strategy of the contents of its customers.
How the Google Analytics services enhance your freelance jobRead more "
