SEO is dead—long live SEO!

In the title of this post, I borrow a phrase from Nereo Sciutto, who spoke about SEO and the Italian situation at the GT Forum in Riccione, to share a little anecdote.
I have a private email inbox that doesn’t use my real name but an old nickname. It’s an absolutely consumer account, so much so that its domain belongs to a portal that was popular in the early 2000s.

I receive an email and Outlook’s antispam filter catches it. While I was about to empty the junk folder, I glanced quickly at the content, which both piqued my curiosity and annoyed me. Basically, the Italian “spammer” company claims they can work miracles with site ranking using automatic but “natural” keywords, with more or less guaranteed placement. These guys, in short, seem to have invented the patent SEO professionals have always dreamed of. The email reads:

Dear Director,
We have recently developed a new solution to give your website greater visibility: SEO No Limits.
It consists of a platform for the dynamic optimization of website content, without limits on the number of keywords or indexed pages.
It is therefore possible to create and manage an unlimited number of keywords. All content managed by the platform becomes optimized pages, naturally indexed by search engines.
Strengths:
* natural ranking
* no limit on the number of keywords
* no invasive interventions on your site
* rapid indexing
* placement among the top positions
SEO No Limits: fast, simple, effective, and profitable.
LAUNCH OFFER: save up to 33%
To mark the launch, this new service is being offered with an extremely advantageous formula, as described in the attached document.
Contact us to find out how SEO No Limits works and to verify the achievable results.

A miraculous platform, no doubt about it. I won’t add anything else—I think this message speaks for itself.SEO is dead, long live SEO!