We’re now witnessing, almost without reaction, the daily emergence of countless websites and microsites created by amateurs—not true IT professionals, who are becoming rare. Their only goal is to earn a few dollars through contextual advertising. They quickly learn how to set up a CMS (a system that makes publishing content online fast and easy) and become experts at copy-pasting content from everywhere, a skill taught in the very first lessons of basic computer courses.
Let it be clear, I am not referring to blogs that have nothing to do with this state of affairs, because a blog is something personal, created to collect the thoughts of the person who started it, but online it is a real information jungle.
It is blameworthy but not justifiable the action of the “kid next door” who, just to buy himself new Nikes or the latest trendy sunglasses, doesn’t start a blog but goes as far as to create an information website full of press releases, articles, and lots of copied content.look at more info. At the same time, however, the behavior of sites representing joint-stock companies that by their articles of association deal with other things and certainly not information is not acceptable either, as they have fun speculating, challenging the “speed of light,” at the expense of poor “information seekers on search engines.” To think that such sites boast titles like “newspapers” or “authoritative sources” when in reality they are in no way journalistic publications. Do you really think that’s a small difference???
In the end, to bypass legal obligations and avoid having a journalistic director—which is almost always seen as mere ballast and not as a point of excellence to accredit the publication itself—it’s enough to play with the frequency of the information published on the site, which often, however, is deceitful, since such frequency is easily proven by the regularity of updates which almost always turn out to be daily.
As you might expect, the ones who pay the price are the poor, unsuspecting readers, who often rely on algorithms like search engines to get information, assuming that if a news item is published, it must be reliable and verified (the journalist’s duty). This is also because those who should be overseeing the information are distracted by other things…
But as we know, a fish rots from the head down. In this ever rougher sea, made up of people and companies without ethical scruples and little attention to information quality, the very “sources” themselves, that is, communication agencies, fully join the ranks as they, just to sell their “press review by the kilo” to their clients, do not hesitate to include press releases—even from respected clients and prestigious brands—on any site, even amateur ones. The full article published on FullPress.it
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