The best times to post on social media keep changing as people around the world adapt to ever-evolving routines. As a result, what you found to be the best time topost on social media last year might not be as effective this year.Sprout Social analyzed current data and issued updated recommendations, taking into account people’s evolving use of social media.
Summary
The insights in the report are based on data collected over the past year from Sprout Social’s more than 30,000 clients. The data was analyzed to understand when content was engaged with more and less frequently, then broken down by platform and industry. Naturally, there are limits to these studies, as there’s more to successful social media posts than simply posting at the “right” time.
That said, however, you may find the data a useful starting point for testing the best times to post on social media for your specific audience.
Other details to note:
Data is collected across various industries and locations
All times are recorded in Central Time (CST)
The number of engagements represents the total engagements a brand received on the specific channel during that time period.
Now let’s take a look at the current and updated best times to post on social media right now.
The best times to post on social media in general
Overall social media engagement is highest during weekday mornings. This refers to the days between Tuesday and Thursday at 9:00 AM or 10:00 AM. The worst day to post on social media is Sunday.
The best times to post on Facebook
Engagement on Facebook has shifted from mid-morning to early morning. Very early mornings on weekdays show the most consistent engagement and are considered good times to check Facebook posts. The best times to post on Facebook are Monday through Friday at 3 AM. There is also a spike in engagement on Tuesday at 10:00 and noon. The worst day to post on Facebook is Saturday.
The best times to post on Instagram
Instagram experienced a boom throughout 2020 and 2021, reaching two billion monthly users as of 2022. The growth in users has expanded the best times to post on Instagram, with increased midday engagement on weekdays compared to previous years.
The best times to post on Instagram are identified as:
Monday at 11:00.
Tuesday and Wednesday from 10:00 to 1:00 PM.
Thursday and Friday 10:00 and 11:00.
There are also opportunities for higher engagement in the evening and on weekends, according to the study.
The best times to post on Twitter
The best times to post on Twitter have changed “significantly” compared to past years. Now, engagement is more concentrated in the mid-morning and around noon during the week.Sprout Social suggests that the reason for this is a greater interest in developing news and updates, as well as a desire for entertainment through Tweets and viral memes. The main times for Twitter engagement are identified asMonday, Tuesday, Wednesday, Friday and Saturday at 9:00 am. The worst day to post on Twitter is Sunday.
Best times to post on LinkedIn
LinkedIn is the only social network included in the report with consistent time periods year after year for high engagement levels. LinkedIn engagement peaks during the workweek, is most concentrated around midday, and does not extend much beyond working hours. It is unlikely you will get much engagement on LinkedIn posts over the weekend, when activity drops off significantly.
The best time to post on LinkedIn is identified as Tuesday from 10:00 am to noon. The best days to post on LinkedIn are Wednesday and Thursday.The worst days to post on LinkedIn are Saturday and Sunday.
In short
It’s worth repeating that these data are not a guaranteed guide to success on social media. Your best times to post may be drastically different from those in this study, depending on your audience and niche. It’s important to always run your own tests before adopting any recommended practices from industry studies. All audiences respond differently, so there’s no single strategy that works best for every business.
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