In modern tourism, storytelling is just as important as the destination itself. Learn how to use narrative techniques to showcase authentic places and attract new visitors.
How to Use Storytelling to Promote a Tourist Destination Read More »
More visibility, more clients, more revenue: here are the digital strategies every hotelier should know to increase direct bookings for their property.
Boost Your Hotel Bookings: Digital Strategies to Attract More Guests Read More »
The travel industry has evolved, and agencies need to keep pace. Discover five digital marketing strategies to attract new clients and build loyalty with your existing ones.
How to Attract More Clients to Your Travel Agency: 5 Essential Marketing Strategies Read More »
DiscoverEat is the international conference that connects gastronomy, tourism, and digital communication. I am participating as a speaker to share my expertise in storytelling strategies and destination marketing.
Speaker at DiscoverEat 2025: Digital Communication, Food, and Tourism Read More »
Online reviews play a crucial role in the decision-making process for choosing a restaurant or hotel. Learn how to manage them strategically to enhance your reputation and attract more customers.
How to Use Online Reviews to Enhance Your Restaurant or Hotel’s Reputation Read More »
When I manage a tourism project on social media, likes and followers are never enough for me. Over time, I’ve learned to look for other signals that offer deeper insights into what’s truly working. In this article, I’ll share the KPIs I actually track and explain why—going beyond the standard textbook metrics.
The KPIs I Truly Analyze When Managing Social Media for Tourism Read More »
In every tourism marketing project, before considering strategies and channels, I focus on three key indicators. These aren’t abstract metrics—they’re concrete signals that can determine whether an entire initiative succeeds or fails. In this article, I’ll explain what they are and why they always make the difference.
The 3 Essential KPIs Before Starting a Tourism Project: What I Always Analyze First Read More »
Artificial intelligence is transforming how people search for and book travel. Yet most official hotel websites aren’t prepared for this shift. Here’s what’s missing, what’s needed, and how to avoid becoming invisible in the new digital landscape.
Why Hotel Websites Aren’t Ready for the Age of Artificial Intelligence Read More »
We’re used to thinking of online bookings as a linear process: search, compare, choose. But the era of artificial intelligence is changing everything. Conversational AI assistants like AI Trip Planner and Operator are radically transforming how travelers decide where to go, where to stay, and what to do. If you work in tourism, you can’t afford to be left behind.
Over the years, I’ve developed digital strategies for destinations, hotels, restaurants, and agencies. Some have worked, others less so. Today, I’ve re-evaluated everything. In this article, I’ll share why I decided to change my approach to digital marketing in tourism, what I wouldn’t do again, and which strategies are truly delivering results.
Why I Decided to Change My Approach to Digital Marketing in Tourism Read More »
Digital PR is a powerful tool for professionals in the travel and food industries. Discover strategies, real-world examples, and case studies to effectively promote hotels, destinations, restaurants, and wineries.
How to Use Digital PR in Travel and Food: Winning Strategies and Practical Examples Read More »
Filling your restaurant during lunchtime can seem challenging, but with the right strategies, you can boost foot traffic and increase sales. Discover how to attract more customers during the day!
Want to boost your tour operator’s visibility? Discover practical digital marketing strategies to attract more travelers and strengthen your online presence.
How to Create a Digital Marketing Strategy for Tour Operators Read More »
Do you own a restaurant but struggle to attract customers? It’s not just about competition or the economic climate. If your business isn’t well positioned on Google, doesn’t use social media strategically, and overlooks the power of reviews, you’re missing out on revenue. In this article, I’ll break down what’s not working in your digital strategy—and how to fix it.
Why Your Restaurant Is Invisible Online (And How to Turn Things Around in 2025) Read More »
Major hotel chains may seem unbeatable, but independent hotels can stand out with the right digital marketing strategies. Learn how to boost your online visibility, increase direct bookings, and build lasting guest loyalty.
How Independent Hotels Can Outperform Big Chains with Digital Marketing Read More »
Integrating video and podcasts is a powerful strategy to expand your audience. Follow these five tips to create a successful and engaging vodcast.
5 Tips for Creating a Successful Vodcast Read More »
The challenges faced by freelance journalists—and strategies to gain the professional recognition and fair compensation they deserve in today’s media landscape.
Freelance Journalists: How to Gain Respect and Secure Fair Compensation Read More »
Artificial intelligence is transforming reactive PR strategies, enabling brands to respond faster to emerging trends. Here’s how to leverage these new tools to maximize your media visibility.
Speed and Relevance: How PR and Artificial Intelligence Help You Ride the Wave of Trends Read More »
The National Council of the Order of Journalists has approved the new Code of Ethics, which will replace the Unified Text starting June 1, 2025. This update revises professional standards, incorporating innovations such as the ethical use of artificial intelligence.
The New Code of Ethics for Journalists: A Step Forward for Media Professionals Read More »
Artificial intelligence is transforming comment moderation in journalism. Discover how the Financial Times uses this technology to foster constructive discussions and encourage a diversity of reader perspectives.
How Artificial Intelligence Helps the Financial Times Moderate Comments Read More »
Artificial intelligence is transforming the public relations industry. Discover how to adapt and thrive in this new technological landscape, from emerging opportunities to key challenges.
Artificial Intelligence in Public Relations Read More »
Local newsrooms are redefining their relationship with their audiences. Discover the emerging roles that are shaping the future of community journalism.
How do local newsrooms perceive their audiences? Analysis and perspectives Read More »
Generative artificial intelligence is reshaping the journalism landscape, unlocking new opportunities for content creation, data analysis, and newsroom workflow optimization. Let’s explore the practical applications and the transformative impact of this groundbreaking technology.
How Generative AI Is Transforming the Work of Journalists Read More »
Maximizing ChatGPT’s Potential for PR: Tips and Strategies for Crafting Effective Prompts. This comprehensive guide will teach you how to provide the right information to generate high-quality content.
How to Make the Most of ChatGPT for Public Relations Read More »
Discover 6 proven strategies to revive and rescue an underperforming newsletter. Achieve lasting results with expert insights from industry professionals.
6 Tips to Revive a Struggling Newsletter Read More »
Discover what digital PR for SEO is, how it works, and why it’s a crucial strategy to improve your website’s search engine ranking, generate high-quality backlinks, and boost your online authority.
What are digital PR for SEO and why are they so important? Read More »
Let’s explore the key challenges investigative journalists face when using artificial intelligence—such as accuracy, bias, explainability, and resource constraints—and how these can be overcome through expertise and careful management.
The Challenges of Artificial Intelligence in Investigative Journalism Read More »
Let’s explore the many ways artificial intelligence is transforming investigative journalism—from machine learning-driven predictions to content creation with generative AI—highlighting both the emerging opportunities and the challenges within this dynamic field.
Artificial Intelligence in Investigative Journalism Read More »
Discover how to leverage artificial intelligence to transform your marketing and achieve tangible results. Explore a practical framework for effectively implementing AI, from data collection to creative optimization.
The Potential of Artificial Intelligence in Marketing Read More »
Discover what a content pillar is for social media and why it’s essential for a successful strategy. This guide will help you define, create, and implement your own content pillars effectively.
