How the Google Analytics services enhance your freelance job

Google Analytics 4 (Ga4) is the most recent version of Google Analytics and many use it to measure the traffic of the website, the performance of the content, the behavior of users and the rates of involvement. For freelancers, understanding the shades of Ga4 can bring immediate value to your client.

Statistics show that86.4% of allWebsite owners use Ga4 to get important information to understand what works or does not work on a site. Most sites use Universal Analytics (UA), but starting from 1 July 2023, if you want to continue collecting data via Google on your site, you will have to transfer them to Ga4.

Ga4 can beAdded free of charge to a customer's website, so why not take advantage of it and add Google analysis services to your offers?Below are some ways in which Ga4 can help free professionals to add specific value to the strategy of the contents of its customers.

Refine the focus of content

Ga4 will generatestatisticsTo show traffic to a customer's website, how long visitors remain on a certain page and the way the usernavigateon the page.

A freelancer can use such data to selectively promote content that most affects users and create proposals that inspire involvement. For example, if visitors have responded well to interactive graphics or a photographic presentation, you can find ways to include these elements in your next ideation cycle. You can also use data to demonstrate how the contents you have created generate traffic and promote involvement as download or season tickets.

Concentrate marketing efforts

The analysis tool will show wherecomestraffic is if it is organic, direct or from social media channels. With the help of Ga4, freelancers can advise the customer which social media platforms direct more traffic to the site. This information is particularly useful when customers elaborate their short and long -term strategies for marketing initiatives and campaigns. For example, I recommended some customers to reserve more money for Facebook rather than for Twitter based on the data derived from Ga4.

Delete what does not work

Ga4 has the ability to determine when a user decides toget out of the site. I recommendedtoCustomers to abandon the contents that push the user to click out of the site. This metric allows the freelancer to inform the customer that people visit the website but do not remain and because it could be so. Know thereboundIt can help customers orient themselves in a different direction and establish new objectives to achieve their audience.

Creates opportunities for additional services

Freelancers can offer different services to a customer using Ga4. You can market your services individually or as a package. Here are some ways in which freelancers can integrate Ga4 into their customer service box:

• Propose to setGa4 analysisdesired, including monitoring, conversion and data streaming events.
• Generates reportsAs follows: behavior of users that includes involvement metrics, social media platforms that direct most of the traffic, high value pages and personalized reports according to customer needs.
• Create onepersonalized dashboardTo allow customers to easily access the relevant data points.
• It monitors revenue monitoring and identifies the pages that generate sales.
• Offer a continuous resolution of Ga4 problems to help customers surf the product updates.
• Create objectives and future marketing strategies.

The use of Ga4 creates a freelance holistic approach

Ga4 allows freelancers to implement a holistic approach to the strategy of the contents of a customer using targeted and data -based insights. For freelancers looking for Ga4 training, different resources are available, includingGoogle Analytics Academyis coursesonLinkedIn.

Armed with data, freelancers are more effective in presenting their ideas, in measuring the success of the advertising campaign of a customer and in determining the role played by social media in these efforts. Even more important, the Ga4 data can tell the story of the value that freelancers bring to customers.

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