How to Grow Your LinkedIn Presence

Many speculate that LinkedIn will be the next platform journalists will migrate to given the current state of Twitter (currently X). The professional networking site has become important for content creators to build their presence. social. But it is not a replacement for Twitter, according toJim Louderback spoke at the International Journalism Festival in Perugia

Louderback he passed the accelerator LinkedIn Creator and it's a“main voice”on the platform (the official influencer equivalent of LinkedIn, but by invitation only). She has 25,000 followers on the platform, which is essential for building and monetizing her newsletter. Inside the Creator Economy.

In Perugia, he provided best practices and first-hand tips on how to grow your profile.

Optimize your profile

Make people want to connect or follow you with an attractive profile.

• Activate thecreator modeThis means anyone who doesn't accept your connection can still follow you. It shows your follower count and the hashtag topics you post on.
• Take a nice photo and don't change it often
• Be concise and direct with your professional experience in the “About” section.
• Be selective with the services and features you view
• Perfect your LinkedIn headline by selling yourself in a few words. Use keywords that summarize your chosen industry, core skills, and job description. Include impressive numbers or data to make a strong statement.
• Include a clear call to action, such as “Visit my site”

Build followers, not connections

Be picky about the people you accept as connections. And be picky about the connection invitations you send. A smaller but relevant community is preferable. Try connecting with:

• Other important voices in your field or locally.
• Hire managers at companies you like
• Thought leaders and experts in their field:Sara FischerOfAxios it's a must.
• Active Posters and LinkedIn Recommendations

Bonus Tip

Instead of immediately sending a connection invite, follow people and enable notifications to see their posts. Comment on their posts a few times before sending the invite. Look at the top commenters and repeat the process for them.

Publishing strategy

LinkedIn favors a slower, more detailed posting frequency.

• It publishes once a day, three times a week. A rough guide: 10:00 a.m. (local time) Monday through Thursday, 1:00 p.m. Friday through Sunday.
• Avoid external links in your posts, especially for paywalled articles.
• Tag people carefully: only one or two people who are likely to respond.
• Keep going. If you're inactive for more than a month, the algorithm will reset. You'll have to start over.
• Post with your voice: avoid pasting from Chat GPT or by a hired professional.
• Create the post about the public. Remove the word "I" from the first paragraph.
• Focus on content that helps others do their jobs better or advance their careers. Share your wisdom—what contributed to your success (accomplishments, opportunities, relationships), what junior professionals should know, helpful resources, or productivity tips.
• Offer your two cents: innovations to watch out for, what customers keep asking you about, or how curious things work.
• Write down conference takeaways.
• Take advantage of trending news and share it with your opinion: be timely and concise, encourage conversation, and include hashtags. #litrendingnews is a must, but they also have three to six hashtags consisting of one or two general topics and two to four more specific ones.
• Take advantage of the platform's various features, such as photos, carousels, newsletters, or videos.
• In the video: Use a one- or two-minute square video, with captions, that puts your personality front and center. Edit well.
• For newsletters: choose a clear title, publish regularly, and make your first newsletter stand out. Thumbnails are essential for attracting attention, so vary them. And make sure you look like an expert.

Post-publication

• Stay engaged and comment there or four other posts
• Avoid editing for the first 10-20 minutes unless you make a typo.
• Avoid being the first to comment.
• Answers to comments within an hour and continue to respond within the next 8-12 hours.

Source Journalism.co.uk