How to increase sales with content marketing tactics that really work

The content marketingIt has become an integral part of modern corporate strategies. It is a powerful tool useful to involve customers and promote sales. However, it can be difficult to understand what the most effective tactics are. To help you, here's a guide on how to increase sales with content marketing tactics that really work. You will learn how to create high quality content that goes well for your reference audience, the best tactics to be used on different channels and useful tips to increase your ROI. With the right strategies and tactics, you can develop a successful content marketing strategy that will help you increase sales and achieve your corporate goals.

What is content marketing?

Content marketing is the practice of creating and distributing content to attract and retain customers and potential customers. Content marketing can include blog posts, articles, videos, podcasts, infographics, ebooks and white paperss. It is an effective way to build relationships with customers, promote sales and get visibility for your brand. Content marketing has become the milestone of digital marketing strategies of many companies, as it is an effective way to achieve potential customers and increase sales.

Content marketing is different from traditional advertising as it focuses on the supply of precious informationtocustomers instead of trying to sell products or services. It is also different from SEO, which focuses on the optimization of content to obtain a higher positioning in search engines results. Content marketing is a continuous process that requires creativity and consistency. It is important to create relevant and engaging content for the reference public.

Traditional marketing is based on outgoing systems. It is about reaching consumers to interest them to your product. This approach submits consumers to marketing messages they don't want. Content marketing is incoming. It is a question of creating and sharing content that help consumers to achieve their goals without asking for anything in return. Who can say no to free help?

Consumers can now search for their challenges online, increasing the value of content. When you share information that helps consumers to live better, they will continue to return to learn more. And when they need a product or service you deal with, they will naturally choose you compared to your competitors.

Advantages of Content Marketing

The purpose of content marketing depends on the brand and where the consumer is located in his Customer Journey. Content marketing offers many benefits to companies. It can help build relationships with customers and develop loyalty to the brand. It can also be used to educate customers on your products or services and increase the brand awareness. Content marketing allows you to reach a wider audience and to promote your business in an organic way. It is also an effective way to increase traffic on the website and increase sales.

Content marketing is also convenient. It does not require a high budget such as traditional advertising, but it can be equally effective. Content marketing also has a longer duration than other forms of marketing, as it can be re -proposed and shared on multiple channels.

Provides consumers with the information they need

The contentIt can help clarify a consumer's thoughts so that he can make a informed decision. Regardless of the type of content, the goal should be to provide your audience with the information it needs to get out of a traffic jam or reach a goal.

Creates the brand's awareness

Constantly share your knowledge and resources will improve your brand's awareness. Some consumers of your content will share your posts with family and friends. Some will share them on their social media channels and their communities. The awareness of the brand is your first step towards the conversion of potential customers because nobody buys from a brand he does not know.

Generate interest in your brand and your products

Your activity will not get traction if you do not work to generate interest around it. Content marketing gives you the power to do it. While sharing content that improve your audience's life, find natural opportunities to show how your products or services will help them achieve their goals.

Inspires the involvement of the public

Once you start sharing value content on your blog, social media or newsletter, the answers will follow. Even if not everyone agrees with what you publish, the sharing of your knowledge will involve your audience, which will keep your brand in first place.

Increase sales

Once your strategy and content marketing execution are effective is only a matter of time before the attention you are gathering starting to translate into sales. The more people know and interact with your brand, the greater the value they will attribute to your content and the greater the chances that will buy from you.

Content marketing statistics

Content marketing is becoming increasingly popular among companies. According to an investigation by the Content Marketing Institute, 93% of B2B marketers use content marketing and 85% of B2C marketers.

The investigation also found that the most popular types of content are blog posts (76%), social media posts (66%) and ebooks (35%). In addition, the investigation has shown that 94% of B2B marketers measures the success of their content marketing efforts and 71% of B2C marketers.

Content marketing strategy

Before starting to create content, it is important to develop a content marketing strategy. The strategy must focus on the target audience and its needs. You also have to identify the channels you will use to distribute your content.

The contents must be well studied and targeted to the right audience. You must have a clear goal for any content and focus on providing precious information to readers. You must also create content consistent with the message and image of your brand.

Create high quality content

The creation of high quality content is essential for the success of content marketing. The contents must be well written, interesting and engaging. They must be devoid of spelling and grammatical errors and include relevant images and videos.

Content must also be optimized for search engines. This means using keywords, meta-measuring and titles relevant to the subject. In addition, it is necessary to format the contents in order to make them legible, using securities, subtitles and paragraph interruptions.

The best marketing tactics of content for the different channels

Content marketing works better when it is distributed on multiple channels. Different channels require not equal tactics, so it is important to adapt the contents to each platform.

For example, blog posts are ideal for Twitter and LinkedIn, while videos and infographics are more suitable for Facebook and Instagram. It is also appropriate to use different tactics for the various channels, such as the use of hashtags on Twitter and the creation of captivating captions on Instagram.

Tips to increase ROI

Content marketing can be a great way to increase sales and ROI. However, it is important to monitor the success of your content marketing efforts. Here are some suggestions to increase the ROI:

1. Focus on quality rather than on quantity.
2. Optimized the contents for search engines.
3. Create relevant content for your reference audience.
4. Measure the success of your content marketing efforts.
5. Take the performance of your content on different channels.
6. Take advantage of influencers to promote your content.
7. Use A/B tests to optimize your content and get better results.

Why is content marketing so important?

Content marketing is vital for brands for various reasons, depending on the needs of your company and how to choose to use content. Here are some of the reasons why content marketing is important for brands.

Customers want it

Consumers are no longer satisfied with specific sales information. Traditional marketing provides customers with sufficient information to induce them to buy a product or service. Content marketing provides consumers with the information they need to choose from whom to buy and why. Customers want information that help them make aware shopping.

Builds trust and loyalty

Do not earn the trust and loyalty of customers by telling them how much you are worthy of trust. You must show it with content that demonstrate the authority of your brand, reliability and competence on the subject. The high impact content bring customers from where they find themselves where they want to be. He informs them, educates and entertains them.

Creates the brand's awareness

I tuoi potenziali clienti devono sapere che la tua attività esiste per avere una possibilità di conversione. Il content marketing è la tua occasione per farlo in modo non invasivo. La personalità e i valori del tuo marchio risplenderanno naturalmente quando crei contenuti su argomenti rilevanti per i tuoi clienti. Questo ti darà più visibilità.

Talk to you about your audience

Il content marketing ti prepara a saperne di più sul tuo pubblico in modi nuovi. Innanzitutto, vorresti capire cosa, dove, quando e come consumano informazioni. Quindi, durante la condivisione dei contenuti, sarai in grado di sapere cosa piace leggere, ascoltare o guardare al tuo pubblico analizzando i dati dei tuoi lettori. Queste informazioni ti aiuteranno a capire i loro interessi e ti consentiranno di migliorare il tuo prodotto.

Direct traffic to your site through SEO

L’ottimizzazione dei contenuti del tuo blog consente ai motori di ricerca (come Google) di trovare e servire i tuoi contenuti al tuo pubblico. Questo aiuta la visibilità della ricerca. Un sondaggio di HubSpot ha rilevato che le aziende con contenuti di blog ottimizzati per SEO ottengono il 55% di visitatori in più , rendendo i leader del loro team di marketing 13 volte più propensi a ottenere un buon ROI.

Generates high intent leads

The content offers leads that are more likely to become paying customers. They do not struggle to understand how your brand, its products and its values ​​fit into their lives. They already know because they have consumed your content. And content marketing allows you to write Bofu content (Bottom-Of-The-Funnel) optimized for SEOs who turn to people ready to buy a product or service.

Convenient for small businesses

Content marketing is cheaper than paid ads. You can also get significant results even if you start small. Unlike paid advertising, which depends on how much money you can invest, content marketing levels the playing field.

Why is content marketing so effective?

Today's consumers are much more focused on themselves and what is good and value for them. That's why the interruption tactics no longer work. Attention to information when, where and how the customer wants them is only one of the reasons why content marketing is the only form of marketing remained. There are also other reasons.

Most consumers use mobile devices

Consumers call the shots, so the best marketing efforts must meet them where they are. One in five people spend more than 4.5 hours a day on their phones. Add it to the hours of sleep and work and you will understand because people do not have time for TV or other traditional media. When people are on their phones, they are not trying to be marketed. I am looking for value content that help them face daily challenges.

Consumers are looking for and buy online

With the rise of digital media, consumers acquire more online than ever. They are looking for the products they want to buy comfortably from home. They avoid the stress of travel and the people associated with physical stores and can make purchasing choices while seeking every step.

The visibility and traffic of your search depend on the contents

Useful content causes search engines notino and present the contents of your website to people looking for the products or services you provide. Make sure to balance creativity with science. You need high quality content to offer your readers a good user experience. But you also have to optimize your content so that search engines offer them to those looking for them.

Millennials depend on technology

Millennials (consumers born between 1981 and 1996) are the largest demographic band and make most of their online purchases. These factors make easy for content marketers to attract their attention since content marketing is based on technology.

Trust is increasingly important

Consumers are overwhelmed by marketing messages. Your brand must stand out with content that quickly earn their trust. Because when you get to the point, only the trust and the authority of the brand will separate your statements from those of a random brand. It will give your potential customers a solid idea of ​​what your product does and how it works, which will reduce their doubts.

Legacy media are becoming obsolete

The rise of digital content paralyzed traditional media. The public now prefers the convenience of consuming digital content compared to traditional media. And since attention is the currency of marketing, the money will go everywhere the audience goes.

What are the best content marketing methods?

There are various content marketing methods, so the mix you use depends on you. It is what works best for your brand and your audience. But some methods seem important for each company to be used at a certain level.

The content marketing methods that benefit most of the companies are:

• Websites.Websites are ideal for sharing information that helps your audience by informing it about your product or service and allowing you to buy directly from the site. Your website is part of your property media and the audience you build there is yours all the time you want. As a distribution channel, websites can accommodate all types of content: text, images, audio and video, allowing you to share content that most people like.
• Blog optimized for SEO.Your potential and existing customers are looking for answers to their questions and search engines have become their reliable sources of information. Consumers perform 8.5 billion of research every day on Google only. You will attract customers with content optimized for SEO.
• Lead Magnet.Lead Magnet are free resources that potential customers can get in exchange for their contact information. Marketing experts use them to attract potential customers in their e -mail lists, where they can then grow them in customers. Your Lead Magnet could be a tutorial, an e-book, a work folder or a sector relationship. In any case, make sure that your lead magnet is specific, promise your audience a quick victory and solve a real problem for them.
• E-mail.This content marketing method is particularly effective for lead nurturing. This is because it allows you to send personalized e-mails directly to the incoming mail of your audience. This approach allows you to face their specific painful points and aspirations.

Measure the success of your content marketing efforts

It is important to measure the success of your content marketing efforts to make sure you get the most out of your investment. You should monitor metrics such as website traffic, involvement rate and lead generation.

You can also use tools such as Google Analytics or Matomo to monitor the performance of your content marketing efforts. This will help you identify which content are giving good results and which they must be improved.

Content Marketing services

If you do not have the time or resources to create content alone, you can take aContent Marketing agencythat does it for you. Content marketing agencies specialize in creating content optimized for search engines, engaging and suitable for your reference audience.

Content marketing agencies also have access to the latest tools and technologies to help you get the most out of your content. They can help you create optimized content for multiple channels, to monitor the performance of your content and increase the ROI.

Conclusions

Content marketing is an effective way to involve customers and promote sales. By creating high quality content and using the right tactics, you can develop a successful content marketing strategy that will help you increase sales and achieve your company goals. With the right strategies and tactics, content marketing can be a precious tool for companies of all sizes. The results of content marketing are ultimately depended on the strategy, budget and business nature. But you can never make a mistake with content marketing investments. Regardless of your sector, your existing and potential customers have a lot of questions and challenges that they need answers on a continuous basis. If your content can help them, they will grow to trust you, buy from you and become faithful to your brand.